A Guideline of Tourism Interpretation Development in Tourism Historical Site: A Case Study of Phnom Rung Historical Park, Chaloem Phra Kiat District, Buriram Province.
แนวทางการพัฒนาการสื่อความหมายในแหล่งท่องเที่ยวทางประวัติศาสตร์ กรณีศึกษา: อุทยานประวัติศาสตร์พนมรุ้ง อำเภอเฉลิมพระเกียรติ จังหวัดบุรีรัมย์
by Napharat Yooprasert
Title: | A Guideline of Tourism Interpretation Development in Tourism Historical Site: A Case Study of Phnom Rung Historical Park, Chaloem Phra Kiat District, Buriram Province. แนวทางการพัฒนาการสื่อความหมายในแหล่งท่องเที่ยวทางประวัติศาสตร์ กรณีศึกษา: อุทยานประวัติศาสตร์พนมรุ้ง อำเภอเฉลิมพระเกียรติ จังหวัดบุรีรัมย์ |
Author(s): | Napharat Yooprasert |
Contributor(s): | NIDA. The Graduate School of Tourism Management |
Advisor: | Paithoon Monpanthong |
Degree name: | Master of Management (Integrated Tourism and Hospitality Management) |
Degree level: | Thesis |
Degree discipline: | Integrated Tourism and Hospitality Management |
Degree grantor: | National Institute of Development Administration |
Issued date: | 7/4/19 |
Publisher: | NIDA |
Abstract: |
This research aims to study "A Guideline of Tourism Interpretation Development in Tourism Historical Site: A Case Study of Phnom Rung Historical Park, Chaloem Phra Kiat District, Buriram Province". The objective of this research are 1) to study the context of interpretation management in Phnom Rung Historical Park, 2) to study the travel behavior and the tourists' needs for the interpretation management in Phnom Rung Historical Park, 3) to evaluate the potentials of interpretation management in Phnom Rung Historical Park, and 4) to evaluate the tourists' knowledge about the history of Phnom Rung Historical Park. The study used mixed research methodology. The qualitative data were collected by using semi-structure interview from 18 relevant interpretation management stakeholders which were public sectors, private sectors, local communities and Thai tourists; and analyzed by Thematic Analysis. Meanwhile, quantitative data were collected by using the questionaire from 400 Thai tourists who visited Phnom Rung Historical Park in the year 2018. The statistical and data were analyzed by using descriptive statistics included frequency, percentage, mean, and standard deviation; and inferential statistics which were Chi-Square, T-test, and One-way ANOVA.
Regarding the data analysis, the results of the context of interpretation management in Phnom Rung Historical Park found that belonged to the principle of Fine Arts Department. There were tourist information center, brochures, tour guides, interpretive signs, QR Codes, and Buriram Magic application as communication channel. The results of the Thai tourists' demographic characteristics revealed that most Thai tourists who have visited Phnom Rung Historical Park are female, aged between 20-30 years old, holding a bachelor's degree, working as a private employee, earning more than 25,000 baht per month, and living in the northeastern region of Thailand. The study about Thai tourists behavior presented the purpose was traveling or relaxation. Most of them received travel information before traveling from relatives, friends, or family whereas used brochures for learning history. In terms of the needs for the interpretation management in Phnom Rung Historical Park were printing media including brochures, postcards, handbooks, and guidebooks which language to easily understanding and modern or innovative communication similar to the interview results.
In addition, the potential of interpretation management in Phnom Rung Historical Park in aspects of source or sender, message, channel of interpretation, and receiver were at a high level. This could be considered different from the interview results which raised other issues, including, source or sender, the lack of officers or tour guides; the difficulty to understand academic language; and some outside tour guides lacking information about Phnom Rung Historical Park and making the information short and boring. In terms of the message, the information about art and history was difficult to understand for all groups of tourists. On the other hand, channel of interpretation were inappropriate to the area and to the tourists’ needs. Finally, from the interview results, there was a lack of responsibility of some tourists in historical tourist attractions regarding receiver aspect. Furthermore, Thai tourists who had different gender, age, education, occupation, average income per month, and address showed different opinions towards the travel behavior. Similary, Thai tourists who had different age, occupation, average income per month, and address showed different opinions towards the potential of interpretation management in aspects of source or sender, message, channel of interpretation, and receiver at a 0.05 level of significance. However, the knowledge evaluation of the history of Phnom Rung Historical Park were at a lowest level.
According to the results, this research could be analyzed and transformed to be a guideline of tourism interpretation development in tourism historical site: a case study of Phnom Rung Historical Park, Chaloem Phra Kiat District, Buriram Province consist of 1) Collaboration of relevant interpretation management stakeholders for develop the interpretation in Phnom Rung Historical Park. 2) Content management for the interpretation in Phnom Rung Historical Park. 3) Development of tour guides and communication tools in Phnom Rung Historical Park. 4) Broadcasting about tour guides and communication tools in Phnom Rung Historical Park. and 5) Historical stories perceptive creation of Phnom Rung Historical Park. |
Description: |
NIDA, 2018 |
Subject(s): | Business |
Type: | Thesis |
Language: | th |
Rights holder(s): | NIDA |
URI: | https://repository.nida.ac.th/handle/662723737/4990 |
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