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The Success of Community-Based Tourism Managementin Chiang Mai Province

ความสำเร็จของการจัดการการท่องเที่ยวโดยชุมชนในจังหวัดเชียงใหม่

by NUTCHA PERMSUPHAKKUL

Title:

The Success of Community-Based Tourism Managementin Chiang Mai Province
ความสำเร็จของการจัดการการท่องเที่ยวโดยชุมชนในจังหวัดเชียงใหม่

Author(s):

NUTCHA PERMSUPHAKKUL

Contributor(s):

NIDA. School of Social and Environmental Development

Advisor:

Somsak Samukkethum

Degree name:

Doctor of Philosophy (Social Development Administration)

Degree level:

Dissertation

Degree discipline:

Social Development Administration

Degree grantor:

National Institute of Development Administration

Issued date:

7/30/20

Publisher:

NIDA

Abstract:

The purposes of this research were 1) to study the characteristics of successful community-based tourism management in Chiang Mai province and 2) to study the favorable conditions for successful community-based tourism management in Chiang Mai province. The areas of study were 1) Ban Mae Kampong, Village No. 3, Huay Kaew Sub-district, Mae On District, Chiang Mai Province and 2) Baan Rai Kong Khing, Village No. 3, Nong Khwai Sub-district, Hang Dong District, Chiang Mai Province. The qualitative methods, namely documentary study, in-depth interview, key informant and observation were employed. The data were analyzed by comparing with the conceptual framework and theory.  The key informants included 1) 2 community leaders from each community, 10 key leaders from each community who play a main role in the management of tourist attractions: a total of 24 people; 2) 5 villagers who were the owners of shops and homestays from each community: a total of 10 people; 3) 2 mentors from the organizations supporting the community tourism: 1 person was from Thailand Community-Based Tourism Institute (CBTI), and 1 person was from Designated Areas for Sustainable Tourism Administration (DASTA); and 4) 1 local administrative organization officer from each community: a total of 2 persons. Tape recording and note-taking were used for data record.   Comparative analysis between the two communities were administered for data analysis.    The results showed that the success of tourism management by Baan Rai Kong Khing and Baan Mae Kampong can be assessed from the following indicators: 1) having a constant number of tourists visiting the community, 2) increasing income and distributing income fairly and equally, 3) better quality of life of the people in the community, 4) preserving the environment and nature of the community and 5) preserving local culture. The conditions affecting the success of community-based tourism management were 1) planning of responsible persons for tourist attractions, 2) tourism resource management, 3) management of quality services at tourist attractions, 4) leader, 5) social capital and 6) external support  

Description:

NIDA, 2019

Subject(s):

Social Sciences

Keyword(s):

การท่องเที่ยวโดยชุมชน
การจัดการการท่องเที่ยว
ชุมชนบ้านแม่กำปอง
ชุมชนหมู่บ้านกองขิง

Type:

Dissertation

Language:

en

Rights holder(s):

NIDA

URI:

https://repository.nida.ac.th/handle/662723737/5183
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  • Dissertations, Theses, Term Papers [137]
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Copyright © National Institute of Development Administration | สถาบันบัณฑิตพัฒนบริหารศาสตร์
Library and Information Center
Tel: (+662) 727-3737, (+622) 727-3743    Email: services@nida.ac.th
 

 

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