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Determinants of decision making in choosing tourism destinations of incentive travel for Malaysian Companies to Andaman Cluster

by Cherdchai Klinthongchai

Title:

Determinants of decision making in choosing tourism destinations of incentive travel for Malaysian Companies to Andaman Cluster

Author(s):

Cherdchai Klinthongchai

Advisor:

Patthareeya Lakpetch

Degree name:

Doctor of Philosophy

Degree level:

Doctoral

Degree discipline:

Integrated Tourism Management

Degree department:

The Graduate School of Tourism Management

Degree grantor:

National Institute of Development Administration

Issued date:

2016

Digital Object Identifier (DOI):

10.14457/NIDA.the.2016.88

Publisher:

National Institute of Development Administration

Abstract:

This study aims to 1) identify the travel behaviors in choosing incentive travel destinations of the Malaysian company executives and destination management company who travel to the Andaman Cluster 2) To examine antecedent influencing the perceived destination competitiveness of incentive travel of Andaman Cluster 3) determine causal relationship of factors influencing the tendency of decision making in choosing tourist destinations in Andaman Cluster for incentive travel for Malaysian Destination management company . The researcher defined the population for this research as a group of executives of the Malaysia company while the sample group totaling 400 subjects which were selected by Snowball sampling method. Data was collected by questionnaires distributed during July-October 2016 and Data was analyzed by Structural Equation Modeling: SEM.
Findings from the research suggested that activity based orientation and marketing utility had direct and positive influence on perceived destination competitiveness where perceived destination competitiveness showed direct and positive influence on intention to travel.
In addition, intention to travel was direct and positive influenced by incentive travel behavior, activity based orientation and marketing utility which is in harmony with the research hypotheses.

Description:

Thesis (Ph.D. (Integrated Tourism Management))--National Institute of Development Administration, 2016

Subject(s):

Tourism -- Marketing -- Case studies

Resource type:

Dissertation

Extent:

189 leaves

Type:

Text

File type:

application/pdf

Language:

eng

Rights:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

URI:

https://repository.nida.ac.th/handle/662723737/5781
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ทรัพยากรสารสนเทศทั้งหมดในคลังปัญญา ใช้เพื่อประโยชน์ทางการเรียนการสอนและการค้นคว้าเท่านั้น และต้องมีการอ้างอิงแหล่งที่มาทุกครั้งที่นำไปใช้ ห้ามดัดแปลงเนื้อหา และทำสำเนาต่อ รวมถึงไม่ให้อนุญาตนำไปใช้ประโยชน์เพื่อการค้า ไม่ว่ากรณีใด ๆ ทั้งสิ้น



This item appears in the following Collection(s)

  • GSTM: Dissertations [74]

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Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license.

Copyright © National Institute of Development Administration | สถาบันบัณฑิตพัฒนบริหารศาสตร์
Library and Information Center | สำนักบรรณสารการพัฒนา
Email: NIDAWR@nida.ac.th    Chat: Facebook Messenger    Facebook: NIDAWisdomRepository
 

 

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