Determinants of decision making in choosing tourism destinations of incentive travel for Malaysian Companies to Andaman Cluster
Issued Date
2016
Issued Date (B.E.)
2559
Available Date
Copyright Date
Resource Type
Series
Edition
Language
eng
File Type
application/pdf
No. of Pages/File Size
189 leaves
ISBN
ISSN
eISSN
Other identifier(s)
b197636
Identifier(s)
Access Rights
Access Status
Rights
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Rights Holder(s)
Physical Location
National Institute of Development Administration. Library and Information Center
Bibliographic Citation
Citation
Cherdchai Klinthongchai (2016). Determinants of decision making in choosing tourism destinations of incentive travel for Malaysian Companies to Andaman Cluster. Retrieved from: https://repository.nida.ac.th/handle/662723737/5781.
Title
Determinants of decision making in choosing tourism destinations of incentive travel for Malaysian Companies to Andaman Cluster
Alternative Title(s)
Author(s)
Advisor(s)
Editor(s)
item.page.dc.contrubutor.advisor
Advisor's email
Contributor(s)
Contributor(s)
Abstract
This study aims to 1) identify the travel behaviors in choosing incentive travel
destinations of the Malaysian company executives and destination management company
who travel to the Andaman Cluster 2) To examine antecedent influencing the perceived
destination competitiveness of incentive travel of Andaman Cluster 3) determine causal
relationship of factors influencing the tendency of decision making in choosing tourist
destinations in Andaman Cluster for incentive travel for Malaysian Destination management
company . The researcher defined the population for this research as a group of executives
of the Malaysia company while the sample group totaling 400 subjects which were
selected by Snowball sampling method. Data was collected by questionnaires distributed
during July-October 2016 and Data was analyzed by Structural Equation Modeling:
SEM.
Findings from the research suggested that activity based orientation and marketing utility had direct and positive influence on perceived destination competitiveness where perceived destination competitiveness showed direct and positive influence on intention to travel.
In addition, intention to travel was direct and positive influenced by incentive travel behavior, activity based orientation and marketing utility which is in harmony with the research hypotheses.
Findings from the research suggested that activity based orientation and marketing utility had direct and positive influence on perceived destination competitiveness where perceived destination competitiveness showed direct and positive influence on intention to travel.
In addition, intention to travel was direct and positive influenced by incentive travel behavior, activity based orientation and marketing utility which is in harmony with the research hypotheses.
Table of contents
Description
Thesis (Ph.D. (Integrated Tourism Management))--National Institute of Development Administration, 2016