Determinants of decision making in choosing tourism destinations of incentive travel for Malaysian Companies to Andaman Cluster
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2016
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2559
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eng
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189 leaves
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b197636
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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National Institute of Development Administration. Library and Information Center
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Cherdchai Klinthongchai (2016). Determinants of decision making in choosing tourism destinations of incentive travel for Malaysian Companies to Andaman Cluster. Retrieved from: https://repository.nida.ac.th/handle/662723737/5781.
Title
Determinants of decision making in choosing tourism destinations of incentive travel for Malaysian Companies to Andaman Cluster
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Abstract
This study aims to 1) identify the travel behaviors in choosing incentive travel
destinations of the Malaysian company executives and destination management company
who travel to the Andaman Cluster 2) To examine antecedent influencing the perceived
destination competitiveness of incentive travel of Andaman Cluster 3) determine causal
relationship of factors influencing the tendency of decision making in choosing tourist
destinations in Andaman Cluster for incentive travel for Malaysian Destination management
company . The researcher defined the population for this research as a group of executives
of the Malaysia company while the sample group totaling 400 subjects which were
selected by Snowball sampling method. Data was collected by questionnaires distributed
during July-October 2016 and Data was analyzed by Structural Equation Modeling:
SEM.
Findings from the research suggested that activity based orientation and marketing utility had direct and positive influence on perceived destination competitiveness where perceived destination competitiveness showed direct and positive influence on intention to travel.
In addition, intention to travel was direct and positive influenced by incentive travel behavior, activity based orientation and marketing utility which is in harmony with the research hypotheses.
Findings from the research suggested that activity based orientation and marketing utility had direct and positive influence on perceived destination competitiveness where perceived destination competitiveness showed direct and positive influence on intention to travel.
In addition, intention to travel was direct and positive influenced by incentive travel behavior, activity based orientation and marketing utility which is in harmony with the research hypotheses.
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Thesis (Ph.D. (Integrated Tourism Management))--National Institute of Development Administration, 2016