Determinants of decision making in choosing tourism destinations of incentive travel for Malaysian Companies to Andaman Cluster
by Cherdchai Klinthongchai
Title: | Determinants of decision making in choosing tourism destinations of incentive travel for Malaysian Companies to Andaman Cluster |
Author(s): | Cherdchai Klinthongchai |
Advisor: | Patthareeya Lakpetch |
Degree name: | Doctor of Philosophy |
Degree level: | Doctoral |
Degree discipline: | Integrated Tourism Management |
Degree department: | The Graduate School of Tourism Management |
Degree grantor: | National Institute of Development Administration |
Issued date: | 2016 |
Digital Object Identifier (DOI): | 10.14457/NIDA.the.2016.88 |
Publisher: | National Institute of Development Administration |
Abstract: |
This study aims to 1) identify the travel behaviors in choosing incentive travel
destinations of the Malaysian company executives and destination management company
who travel to the Andaman Cluster 2) To examine antecedent influencing the perceived
destination competitiveness of incentive travel of Andaman Cluster 3) determine causal
relationship of factors influencing the tendency of decision making in choosing tourist
destinations in Andaman Cluster for incentive travel for Malaysian Destination management
company . The researcher defined the population for this research as a group of executives
of the Malaysia company while the sample group totaling 400 subjects which were
selected by Snowball sampling method. Data was collected by questionnaires distributed
during July-October 2016 and Data was analyzed by Structural Equation Modeling:
SEM. |
Description: |
Thesis (Ph.D. (Integrated Tourism Management))--National Institute of Development Administration, 2016 |
Subject(s): | Tourism -- Marketing -- Case studies |
Resource type: | Dissertation |
Extent: | 189 leaves |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. |
URI: | https://repository.nida.ac.th/handle/662723737/5781 |
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