Recent Submissions

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    Research on the influence of service employee emotional intelligence on customer loyalty in the context of service recovery 

    Lin, Yapeng; Li, Zhongwu (National Institute of Development Administration, 2021)

    Developing the service industry remains the focus of China's economic work for a long time to come. At present, the nation is also taking a series of measures to vigorously promote the reform and development of the service industry. At the micro level, although the service enterprise regards "customer is God" for the purpose of the enterprise, the service failure is inevitable in the actual service operation. After the service failure, effective service remedy is the inevitable way for the enterprise to win back customers, and then recover and ...
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    Influencing factors of tacit knowledge sharing behavior of teachers in colleges and universities based on the theory of planned behavior and knowledge transfer 

    Xu, Ling; Li, Zhongwu (National Institute of Development Administration, 2021)

    Nowadays, China has entered the era of knowledge economy. As the most important resource element for the survival and development of organizations, knowledge is the key source for individuals and organizations to acquire their core competitiveness. As the gathering place of a large number of advanced knowledge and knowledge-based talents, as well as the cradle of knowledge creation and innovation, colleges and universities are the bases of knowledge exchange, knowledge dissemination, knowledge sharing, knowledge application and personnel traini...
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    The effects of workplace spirituality and spiritual intelligence on person-organization fit, person-job fit and the subsequent effects on real estate agents' work behaviors and performance 

    Peetikarn Pattanawit; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2021)

    The real estate brokerage industry plays a major role in the real estate sector and economy of Thailand. There are about 5,000 registered brokerage firms that conducted business with real estate agents and brokers in Thailand, with an overall market value of approximately 16 billion Baht in 2019. Even though real estate agents are the key labor force of this business, they have been characterized as employees who have a very high turnover rate. They are paid under a commission-based compensation plan with a small basic salary; therefore, broker...
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    Mechanism of cross-national communication barriers between Chinese and Thai employees, a study of companies at the Eastern economic corridor of Thailand 

    Wang, Gao; Li, Zhongwu (National Institute of Development Administration, 2021)

    Scholars give different and inconsistent definitions of cross-national communication barriers. It is not beneficial for the research of cross-national communication barriers. To confirm the affecting factors of cross-national communication barriers, this research reviewed and summarized the potential factors through reviewing the articles. There are some factors are explored, for instance, personal emotion, communication attitude, communication atmosphere, culture traits, and individual traits. It is essential and valuable to research the commu...
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    Cultural interaction and tourist destination loyalty : a case study of Phuket, Thailand 

    Sirachet Chopdee; Sid Suntrayuth (National Institute of Development Administration, 2021)

    The interaction between cultural factors and tourists’ destination loyalty has not yet been widely observed among research scholars. However, the knowledge of the interaction is necessary for understanding how culture is becoming a central factor of attraction in tourism. The objective of this study was therefore to find the possible linkages between cultural interaction factors and the destination loyalty of tourists by using Phuket, Thailand, as a case study. The study employed the satisfaction-loyalty theory in the examination of the role of...
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    The analysis of the community O2O (online to offline) operation model in Nanjing 

    Jing, Wei.; Li, Renliang (National Institute of Development Administration, 2017)

    With the popularity of Mobile Internet and E-commerce, the so-called O2O means the “last kilogram” the last kilometers delivery of products or services by integrating online and offline resources. Its core is to build a platform linking consumers and merchants or door-to-door services with community living scenes as its focus. It’s true that O2O has developed into a phase in-depth, which has greatly met the increasing demands of consumers’ “laziness” and stimulated the growth of consumption. As a result, it has been a hotspot to have an i...
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    The roles of corporate social responsibility perception on organizational identification, employee commitment and job satisfaction: a comparative analysis between Thai and Nepalese bank employees 

    Koirala, Manuja; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2016)

    Corporate social responsibility (CSR) is one of the major topics of interest gaining attention of many researchers because an organization has to be responsible towards its act for the society and to fulfill its social obligations. Previous studies have mainly analyzed the impact of CSR from the perspective of external stakeholder, and lack studies conducted with the focus on employees, more specifically with regards to their perception towards CSR. The objectives of this research were to investigate the relationships between employee CSR...
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    The effect of business ethics towards firm performance: publicly listed firms on the stock exchange of Thailand 

    Areerat Leelhaphunt; Sid Suntrayuth (National Institute of Development Administration, 2017)

    Recently, there have been many embezzlement scandals relating to some publicly listed firms, especially in that they were caused by the authority in the organization. As a consequence, huge damage has been caused to people, and the country. Moreover, ethical failure in leadership at the managerial level is still active in order to seek short-term gains, even if it leads to a loss of future business opportunities. In terms of supervising and leading any ethical corporate business practice, it requires the combined factors of ethical ...
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    Contribution of cultural intelligence to intercultural communication competency, service attentiveness, and anxiety of Thai cabin crews 

    Pornprom Suthatorn; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2016)

    The concept of cultural intelligence (CQ) has been proposed as a set of skills that allows individuals to deal effectively with culturally diverse situations. Even though the role of CQ have been found in many contexts but only a few focuses on the benefits of CQ for service providers who have to deal regularly with foreign customers. This research will fill this research gap by studying the role of CQ in airline cabin crew members, which is the context that has never been investigated before. The objective of this study is to investigate...
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    Maintenance-oriented human resource system and performance-oriented human resource system, parents' expectation, career intention and career choice of college graduating students : an example from China 

    Liang, Zhao; Sid Suntrayuth (National Institute of Development Administration, 2019)

    Men are afraid in the wrong line of business, which is a widely known expression in China. Career can not only change people’s lifestyles, but also affect their mental health. Therefore, proper career choice will bring the sense of pleasure and satisfaction and stimulate better dedication to the job and more occupation achievement. For college graduating students, most of them are torn with the choice of working at state-owned (SOE) and private-owned enterprises (POE) at their senior year, as it is the very first time for most of them to ...
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    Contribution of social media marketing capability to business performance of Thai firms 

    Penpattra Tarsakoo; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2019)

    Social media has become a part of people’s daily lives by allowing billions of people from all around the world to create, communicate and exchange contents virtually with each other. The use of social media has become a part of business strategies for both large and small enterprises. From the marketing perspective, the social media has become crucial because social media marketing provides a significant opportunity for businesses as a tool to engage both existing and new customers at lower cost as well as to promote and sell their products or...
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    The role of entrepreneurial orientation and stakeholder orientation on firm performance : the case of Thai small and medium-sized enterprises in steel fabrication industry 

    Ekawee Vaitoonkiat; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2019)

    Even though SMEs in emerging markets and developing economies (EMDEs) seem to play a major role in boosting the country’s economy, researches show that SMEs also have some potential weaknesses such as lack of resources and market power to support expansion and overcome economic crisis. In order to overcome these weaknesses, the study focused on two managerial resources of competitiveness which can be developed internally by SMEs which are Entrepreneurial Orientation (EO) and Stakeholder Orientation (SO). The positive relationship of EO and S...
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    The impact of positive organizational behaviors on performance of enterprise knowledgeable employees of Beijing China 

    Li, Zhuoran; Li, Renliang (National Institute of Development Administration, 2019)

    At present, with the promotion enterprise's talent competition consciousness, human resource management has become the important content of enterprise management. Reasonable and effective human resource management plays an important role in improving the overall performance of the organization. Therefore, how to improve the efficiency of human resource management has become a common concern of scholars and entrepreneurs. The purpose of this study: first, in order to study the positive organizational behavior and performance characteristics. Sec...
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    The servant leadership and how it stimulates employee service performance in public sectors 

    Wang, Qi; Fang, Chih Cheng (National Institute of Development Administration, 2019)

    The purpose of this study was to explore the relationship between servant leadership and employee service performance in public sectors and its internal mechanism. To be specific, the first step was to explore whether servant leadership can predict employee service performance. The second step is to explore the mediating mechanism by which servant leadership influences employee service performance. Based on social learning theory and relevant literature, this study developed the main effect model of servant leadership positively affecting em...
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    An empirical study on encouraging e-commerce adoption in Thai agricultural products : a case study of rice farmers 

    Jesada Arromdee; Sid Suntrayuth (National Institute of Development Administration, 2019)

    The rice supply chain in Thailand is sophisticated with rice passing through many activities from the paddy processing level through to reaching consumers’ hands. The key players in these midstream activities are rice millers, traders, wholesalers, retailers, etc. This study investigated the factors that influence e-commerce adoption for rice selling by Thai rice farmers. The study proposed a modification and extension of the unified theory of acceptance and use of technology (UTAUT) model to provide a solid base for explaining why Thai rice fa...
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    Thai durian supply chain characteristics, performance indicators, and analytic hierarchy process 

    Asdawut Siriprasertchok; Aweewan Panyagometh (National Institute of Development Administration, 2020)

    In managing agri-food supply chains, performance measurement is one of the strategic issues of a firm to achieve business success since it helps in determining courses of action through evaluation of earlier practices and benchmarking, addressing performance gaps, as well as redesigning a firm strategy and management system. In spite of its business vitality, little attention has been paid to this area of study. As Thailand is the top durian exporter in the global market, this paper aims to explore the characteristics of the Thai durian supply ...
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    Contribution of cultural intelligence to quality of working relationship and job burnout : the case of Thai cabin crew members belonging to a national minority group 

    Phenphimol Seriwatana; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2019)

    Nowadays, the leading national airlines of many countries have expanded their international routes worldwide.  Although these airlines generally recruit their workforce from their home country to work on the cabin crew team, their international expansion requires them to have foreign crew members from the countries where they have expanded their flight routes. However, despite the benefits of having foreign crew members on the team, many national airlines tend to have a policy of hiring a small proportion of foreign crew members, thereby making...
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    The contribution of cultural intelligence to team processes and innovation in multicultural teams : the case of restaurant business in Thailand 

    Akaraphun Ratasuk; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2019)

    In many big cities characterized by multicultural environments which are also major tourist destinations of Thailand, many restaurants hire multicultural teams to help them achieve successful innovation. Even though cultural diversity among team members can potentially foster the innovative performance of multicultural teams, it can also cause challenges that would inhibit them from successful innovation. In particular, cultural diversity existing in teams can create unpleasant relationships and tension among team members, thereby limiting team...
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    The influence of risk perception and proactive behavior on performance of firms in the stock exchange of Thailand : the moderating roles of organizational units and types of firms 

    Sippavit Wongsuwatt; Sid Suntrayuth (National Institute of Development Administration, 2018)

    Research on the role of risk perception and proactive behavior on firm performance has gained importance, but little is known about how the types of firm and different roles of managers might influence the outcomes of firm performance when they perceive risk and take proactive actions. This study aimed to investigate the effects of firms’ perceived risk on managers and their proactive behaviors and the effects of firm managers’ proactive actions on firm performance in terms of financial performance and risk management concepts. Using a question...
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    Research on the development strategy of the Thai pavilion in Yiwu international trade city, China 

    Qian, Xianglin; Li, Renliang (National Institute of Development Administration, 2019)

    China Yiwu International Trade City Thailand Pavilion development strategy research has two main purposes: 1) to understand the Chinese people's perception and recognition to Thai goods, 2) to develop the Thai Pavilion's market strategy to promote the development of the Thailand Pavilion. This study adopts a combination method of quantitative research and qualitative research. Quantitative research mainly uses questionnaires to conduct random questions and answers among 200 customers in Yiwu International Trade City, China. During a period f...
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