Recent Submissions

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    The mechanism of Chinese-style fiscal decentralization on enterprise technological innovation: the moderation effect of the nature of property rights 

    Vesarach Aumeboonsuke; Zhang, Hui; Vesarach Aumeboonsuke (National Institute of Development Administration, 2022)

    At present, China is moving towards an era of innovation driven development, and the dominant position of enterprise technology innovation is becoming increasingly prominent and important. Fiscal decentralization will affect the distribution of attention and efforts of local governments among multi task types, and affect the technological innovation of enterprises in their jurisdictions through local governments. It is an important institutional constraint on technological innovation of enterprises. However, the current research on the economic...
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    Influencing factors of memorable tourism experience and behavioral intention: a study of Chinese tourists in Thailand 

    Li, Renliang; Zhao, Xiushu; Li, Renliang (National Institute of Development Administration, 2022)

    As the competition of destination is more and more severe, more attention is paid to providing memorable tourism experiences (MTEs) to tourist. Though existing literature has made certain achievements in exploring MTEs and influencing factors, there are still some research gaps and are listed as follows: 1) A consensus about the influencing factors of MTEs has not yet been reached. 2) Whether MTEs remains the best tool of behavior prediction in the future is yet to be verified. This research has three purposes: 1) To explore the influencing ...
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    Payment behavior of chinese internet literature reader: the use of planned behavior and social capital theories 

    Zhuoma, Lamu; Aweewan Panyagometh (National Institute of Development Administration, 2022)

    How should we understand the internet literature payment behavior in China? This research argued that Chinese internet literature is an internet+ literature from the management's perspective. The theory of planned behavior is also applicable to Chinese internet literature payment behavior. And readers’ virtual social capital indirectly influences readers’ payment behavior by directly influencing readers’ planned behavior. The conceptual framework of this research is to prove the relationship between social capital and planned behavior to suppor...
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    The impact of career management on work attitude in public sector employees: the mediating effect of career growth 

    Lu, Dan; Chen, Chih Hung (National Institute of Development Administration, 2022)

    The development of a service-oriented government is one of the main objectives of the Chinese government’s reform. The public sector employees’ efforts in the course of pursuing organizational goals, which are considerably affected by the employees’ work attitudes, are the keys for the development of the service-oriented government. The public sector employees’ work attitudes, one of classic concept of public organization behaviors, is the civil servants’ attitudes towards the work and their evaluation of work and their working environment (eit...
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    A model of human resource management practices for employee engagement to enhancing service-oriented organizational citizenship behaviors and the moderating role of positive psychological capital : evidence from the Vietnamese banking industry 

    Vuong, Nhat Bui; Sid Suntrayuth (National Institute of Development Administration, 2020)

    This study is aimed to identify key elements of HRM practices and then to test their impact on employees' service-oriented organizational citizenship behaviors (SO- OCBs) through the mediating role of employce engagement as well as noting the moderating role of Positive psychological capital in the Vietnamese banking industry. Literature relating to SO-OCBs, employee engagement, positive psychological capital and HRM practices were reviewed. Previous researches were studied by author as much as possible. In the literature review, the conc...
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    Research on the influence of service employee emotional intelligence on customer loyalty in the context of service recovery 

    Lin, Yapeng; Li, Zhongwu (National Institute of Development Administration, 2021)

    Developing the service industry remains the focus of China's economic work for a long time to come. At present, the nation is also taking a series of measures to vigorously promote the reform and development of the service industry. At the micro level, although the service enterprise regards "customer is God" for the purpose of the enterprise, the service failure is inevitable in the actual service operation. After the service failure, effective service remedy is the inevitable way for the enterprise to win back customers, and then recover and ...
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    Influencing factors of tacit knowledge sharing behavior of teachers in colleges and universities based on the theory of planned behavior and knowledge transfer 

    Xu, Ling; Li, Zhongwu (National Institute of Development Administration, 2021)

    Nowadays, China has entered the era of knowledge economy. As the most important resource element for the survival and development of organizations, knowledge is the key source for individuals and organizations to acquire their core competitiveness. As the gathering place of a large number of advanced knowledge and knowledge-based talents, as well as the cradle of knowledge creation and innovation, colleges and universities are the bases of knowledge exchange, knowledge dissemination, knowledge sharing, knowledge application and personnel traini...
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    The effects of workplace spirituality and spiritual intelligence on person-organization fit, person-job fit and the subsequent effects on real estate agents' work behaviors and performance 

    Peetikarn Pattanawit; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2021)

    The real estate brokerage industry plays a major role in the real estate sector and economy of Thailand. There are about 5,000 registered brokerage firms that conducted business with real estate agents and brokers in Thailand, with an overall market value of approximately 16 billion Baht in 2019. Even though real estate agents are the key labor force of this business, they have been characterized as employees who have a very high turnover rate. They are paid under a commission-based compensation plan with a small basic salary; therefore, broker...
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    Mechanism of cross-national communication barriers between Chinese and Thai employees, a study of companies at the Eastern economic corridor of Thailand 

    Wang, Gao; Li, Zhongwu (National Institute of Development Administration, 2021)

    Scholars give different and inconsistent definitions of cross-national communication barriers. It is not beneficial for the research of cross-national communication barriers. To confirm the affecting factors of cross-national communication barriers, this research reviewed and summarized the potential factors through reviewing the articles. There are some factors are explored, for instance, personal emotion, communication attitude, communication atmosphere, culture traits, and individual traits. It is essential and valuable to research the commu...
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    Cultural interaction and tourist destination loyalty : a case study of Phuket, Thailand 

    Sirachet Chopdee; Sid Suntrayuth (National Institute of Development Administration, 2021)

    The interaction between cultural factors and tourists’ destination loyalty has not yet been widely observed among research scholars. However, the knowledge of the interaction is necessary for understanding how culture is becoming a central factor of attraction in tourism. The objective of this study was therefore to find the possible linkages between cultural interaction factors and the destination loyalty of tourists by using Phuket, Thailand, as a case study. The study employed the satisfaction-loyalty theory in the examination of the role of...
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    Effects of traditional Chinese culture on green behavior of salespersons through their perceived value, guanxi, psychological contract, and job crafting : an empirical study based on the theory of planned behavior and self-determination theory 

    Zhang, Chunyu; Fang, Chih Cheng (National Institute of Development Administration, 2019)

    Employee green behavior protects the environment and saves resources, which is an important factor in the sustainable development of an organization. This research is based on the theory of planned behavior and self-determination and seeks to explore the effects of traditional Chinese culture on employee green behavior through perceived value, Guanxi, psychological contracts, and job crafting. Cross-sectional data from 849 valid questionnaires from Chinese salespeople obtained by convenience sampling were empirically analyzed, and the normal di...
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    The analysis of the community O2O (online to offline) operation model in Nanjing 

    Jing, Wei.; Li, Renliang (National Institute of Development Administration, 2017)

    With the popularity of Mobile Internet and E-commerce, the so-called O2O means the “last kilogram” the last kilometers delivery of products or services by integrating online and offline resources. Its core is to build a platform linking consumers and merchants or door-to-door services with community living scenes as its focus. It’s true that O2O has developed into a phase in-depth, which has greatly met the increasing demands of consumers’ “laziness” and stimulated the growth of consumption. As a result, it has been a hotspot to have an i...
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    The roles of corporate social responsibility perception on organizational identification, employee commitment and job satisfaction: a comparative analysis between Thai and Nepalese bank employees 

    Koirala, Manuja; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2016)

    Corporate social responsibility (CSR) is one of the major topics of interest gaining attention of many researchers because an organization has to be responsible towards its act for the society and to fulfill its social obligations. Previous studies have mainly analyzed the impact of CSR from the perspective of external stakeholder, and lack studies conducted with the focus on employees, more specifically with regards to their perception towards CSR. The objectives of this research were to investigate the relationships between employee CSR...
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    The effect of business ethics towards firm performance: publicly listed firms on the stock exchange of Thailand 

    Areerat Leelhaphunt; Sid Suntrayuth (National Institute of Development Administration, 2017)

    Recently, there have been many embezzlement scandals relating to some publicly listed firms, especially in that they were caused by the authority in the organization. As a consequence, huge damage has been caused to people, and the country. Moreover, ethical failure in leadership at the managerial level is still active in order to seek short-term gains, even if it leads to a loss of future business opportunities. In terms of supervising and leading any ethical corporate business practice, it requires the combined factors of ethical ...
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    Contribution of cultural intelligence to intercultural communication competency, service attentiveness, and anxiety of Thai cabin crews 

    Pornprom Suthatorn; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2016)

    The concept of cultural intelligence (CQ) has been proposed as a set of skills that allows individuals to deal effectively with culturally diverse situations. Even though the role of CQ have been found in many contexts but only a few focuses on the benefits of CQ for service providers who have to deal regularly with foreign customers. This research will fill this research gap by studying the role of CQ in airline cabin crew members, which is the context that has never been investigated before. The objective of this study is to investigate...
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    Determinants on college teachers' willingness to continue using in online teaching software: from flow experience prospective 

    Li, Zhongwi; Wei, Na; Li, Zhongwi (National Institute of Development Administration, 2021)

    The world education system reform is developing towards the direction of digital evaluation. The online teaching market is large, and it is supported by Chinese government. Software companies would like to improve better teaching application. Although the online teaching software is wildly used, it defective and needed to be improved. The online survey was used to collect data onto 358 university teachers in Guangzhou. The aim at the study is to find out the main determinants on willingness to continue using online teaching software. Then, the ...
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    The influence of enterprise network on competitive antage of high technology enterprises in China : the mediating effects of dynamic capabilities and ambidexterity innovation 

    Wang, Huayun; Fang, Chih Cheng (National Institute of Development Administration, 2020)

    In a dynamic environment, companies that want to gain competitive advantages need not only to integrate their internal resources but also to absorb external resources through the enterprise network and then use these resources to innovate and subsequently achieve their corporate strategic goals. However, the exploitative innovation advocated by Chinese companies has led to a serious lack of exploratory innovation capabilities, which has caused Chinese companies to fall into the trap of “lack of technology-technology introduction-lack of technol...
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    The relationships between employee traits and work performance--based on the achievement goal orientation theory and TPB model 

    Du, Yupei; Li, Zhongwi (National Institute of Development Administration, 2021)

    With the development of economic globalization and the continuous improvement of the market economic system, enterprises are generally faced with frequent market changes, diversified development, increasing competitive pressure, emotional conflicts among employees and other problems. With the development of technology, enterprises from traditional products, equipment, channels, systems and other aspects of the competition gradually to the direction of talent competition. Human resource has become the focus of competition among enterprises. The ...
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    Factors influencing intention of information-resource sharing: from the perspective of consensus perception of blockchain 

    Li, Gang; Fang, Chih Cheng (National Institute of Development Administration, 2020)

    The spreading of information technology (IT) and information systems (IS) provides opportunities for enterprises to maintain a competitive advantage. But information silos appeared with the growing use of IS. Silos have become a severe impediment that made IS inconvenient and inefficient, and impeded enterprise’s innovation and development. Therefore, the present study aims to resolve these issues by helping understand how to encourage information-resource sharing within the enterprise. We first proposed a new concept, consensus perception, bas...
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    Absorptive capacity, strategic flexibility and innovation performance on sustainable competitive advantage: an internationalization perspective 

    Kong, Yuxia; Sid Suntrayuth (National Institute of Development Administration, 2020)

    In recent years, the investment of emerging economies has soared, and more and more emerging economies firms (EEFs) have embarked on the process of internationalization. The data points one of the major development trends of the global economy, once an emerging economy that has been invested heavily and hoped to reap rapid growth in profits by multinational companies, it has become a source of investment funds and a competitor with the United States and Europe in terms of foreign investment. The overseas development of EEFs is faced with many p...
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