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Development, success and potentiality development of tourism social enterprises in Thailand

by Wimonmarn Sawasdee

Title:

Development, success and potentiality development of tourism social enterprises in Thailand

Author(s):

Wimonmarn Sawasdee

Advisor:

Awae Masae

Degree name:

Doctor of Philosophy

Degree level:

Doctoral

Degree discipline:

Social Development Administration

Degree department:

School of Social and Environmental Development

Degree grantor:

National Institute of Development Administration

Issued date:

2019

Digital Object Identifier (DOI):

10.14457/NIDA.the.2019.1

Publisher:

National Institute of Development Administration

Abstract:

The objectives of the study were to study tourism social enterprises in Thailand in development, operational concepts, business models, management, and social innovations. Including achievements and conditions for achievements, impacts on the economic, social, and environment, as well as proposing guidelines for potentiality development of tourism social enterprises development in Thailand. There were 5 case studies of successful tourism social enterprises and 45 key informants selected purposively. In which in-depth interviews and non-participant observation were used in data collection. Data were analyzed by using content analysis, logical thinking, cross-case analysis, and interpretation under reality. Findings indicate that case studies of tourism social enterprises selected are similar in their origins and goals. They started with aspirations to run tourism businesses for making profit coupled with to solve social problems. Their models of operation might differ affected by their business characteristics and influencing groups behind the businesses. Nevertheless, every case adopted the development principles based on the philosophy of sufficiency economy and enhanced the involvement of administrators, workers, and members of local communities. Conditions for achievement appeared to be similar among cases. They all have leaders with good visions and ideologies helpful for operating social enterprises. Appropriate social innovations were created. And social, natural, as well as cultural capitals, were used. These brought about positive impacts on economic, social, and environmental dimensions. Essential guidelines for potentiality development of tourism social enterprises included setting operational strategies suitable for contexts and characteristics of each enterprise as well as support and should be made by both state and private sectors to promote tourism social enterprises for effective and efficient operation.

Description:

Thesis (Ph.D. (Social Development Administration))--National Institute of Development Administration, 2019

Subject(s):

Tourism -- Thailand

Keyword(s):

Social enterprise tourism
Potentiality development

Resource type:

Dissertation

Extent:

264 leaves

Type:

Text

File type:

application/pdf

Language:

eng

Rights:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

URI:

https://repository.nida.ac.th/handle/662723737/6033
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ทรัพยากรสารสนเทศทั้งหมดในคลังปัญญา ใช้เพื่อประโยชน์ทางการเรียนการสอนและการค้นคว้าเท่านั้น และต้องมีการอ้างอิงแหล่งที่มาทุกครั้งที่นำไปใช้ ห้ามดัดแปลงเนื้อหา และทำสำเนาต่อ รวมถึงไม่ให้อนุญาตนำไปใช้ประโยชน์เพื่อการค้า ไม่ว่ากรณีใด ๆ ทั้งสิ้น



This item appears in the following Collection(s)

  • GSSDE: Dissertations [59]

Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license.

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Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license.

Copyright © National Institute of Development Administration | สถาบันบัณฑิตพัฒนบริหารศาสตร์
Library and Information Center | สำนักบรรณสารการพัฒนา
Email: NIDAWR@nida.ac.th    Chat: Facebook Messenger    Facebook: NIDAWisdomRepository
 

 

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