Development, success and potentiality development of tourism social enterprises in Thailand
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2019
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2562
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eng
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application/pdf
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264 leaves
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b211062
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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National Institute of Development Administration. Library and Information Center
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Citation
Wimonmarn Sawasdee (2019). Development, success and potentiality development of tourism social enterprises in Thailand. Retrieved from: https://repository.nida.ac.th/handle/662723737/6033.
Title
Development, success and potentiality development of tourism social enterprises in Thailand
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Abstract
The objectives of the study were to study tourism social enterprises in
Thailand in development, operational concepts, business models, management, and
social innovations. Including achievements and conditions for achievements, impacts
on the economic, social, and environment, as well as proposing guidelines for
potentiality development of tourism social enterprises development in Thailand. There
were 5 case studies of successful tourism social enterprises and 45 key informants
selected purposively. In which in-depth interviews and non-participant observation
were used in data collection. Data were analyzed by using content analysis, logical
thinking, cross-case analysis, and interpretation under reality. Findings indicate that
case studies of tourism social enterprises selected are similar in their origins and
goals. They started with aspirations to run tourism businesses for making profit
coupled with to solve social problems. Their models of operation might differ affected
by their business characteristics and influencing groups behind the businesses.
Nevertheless, every case adopted the development principles based on the philosophy
of sufficiency economy and enhanced the involvement of administrators, workers, and
members of local communities. Conditions for achievement appeared to be similar
among cases. They all have leaders with good visions and ideologies helpful for
operating social enterprises. Appropriate social innovations were created. And social,
natural, as well as cultural capitals, were used. These brought about positive impacts
on economic, social, and environmental dimensions. Essential guidelines for
potentiality development of tourism social enterprises included setting operational
strategies suitable for contexts and characteristics of each enterprise as well as support
and should be made by both state and private sectors to promote tourism social
enterprises for effective and efficient operation.
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Thesis (Ph.D. (Social Development Administration))--National Institute of Development Administration, 2019