Wellness Tourism Activity Development for Thai Elderly
การพัฒนากิจกรรมเพื่อการท่องเที่ยวเชิงสุขภาวะสำหรับผู้สูงอายุชาวไทย
by Nanthawat Suetrong; นันทวัชร ซื่อตรง; Suwaree Namwong; สุวารี นามวงค์; National Institute of Development Administration. The Graduate School of Tourism Management
Title: | Wellness Tourism Activity Development for Thai Elderly การพัฒนากิจกรรมเพื่อการท่องเที่ยวเชิงสุขภาวะสำหรับผู้สูงอายุชาวไทย |
Contributor(s): | National Institute of Development Administration. The Graduate School of Tourism Management |
Advisor: | Suwaree Namwong
สุวารี นามวงค์ |
Issued date: | 12/8/2022 |
Publisher: | National Institute of Development Administration |
Abstract: |
The research subject "Wellness Tourism Activities Development for Thai Elderly" consists of 4 objectives : 1) To study about Thai elderly behavior to participate in wellness tourism activities. 2) To analyze the internal motivation of Thai elderly to participate in wellness tourism activities. 3) To analyze the external motivation of Thai elderly to participate in wellness tourism activities. 4) To guidelines for wellness tourism activities development for Thai elderly. This study was conduct with qualitative apporach through the data collection process for qualitative research by using Semi-Structure In-depth Interview technique to collect data with Thai elderly to participate in wellness tourism activity. The sample were a case study totally 37 people and using Snowball sampling. The researcher determined the area for study and data collection in wellness tourism area in Thailand. Afterwards, perform data analysis by using content analysis techniques.
The results of Thai elderly demographic characteristics through in-depth interview technique revealed that the majority of Thai elderly were female 22 samples and the remaining male 15 samples. The average age is between 60-78 years. Most graduated of bechelor's degree, followed by below bechelor's degree, master's degree, and doctoral's degree respectively. Most of the samples were married and retirement people. And the average monthly income in 20,001 - 30,000 Baht.
The study results of Thai elderly behaviors on wellness tourism activities revealed that the wellness activities that most Thai elderly are interested in is walking because it is an activity that can be done easily and conveniently and has almost no danger at all. The main purpose of the wellness activities is to strengthen the body and mind by doing five or more times a week in the evening, 04.00-09.00 pm. and spend time doing that activities for about 1-2 hours by receiving information about wellness activities through various channels such as friends, social media, elderly association, and physician. Most of them travel to do wellness activities with friends. The amount of expenditure average per time is less than 500 baht.
The study results of Thai elderly intrinsic motivation factors for wellness tourism activities can be devided into 4 dimensions: 1) Physical appearance found that wellness tourism activities resulted in Thai elderly have a healthy body and mind. 2) Social interaction found that the majority was to meet and talk with new friends, exchange experience and knowledge with each other. 3) Emotional well-being found wellness tourism activities allows Thai elderly to know how to control and management their emotions consistesncy and effectively. 4) Intellectual found that it make Thai elderly be focus on what are they doing, they can do consentrate better in their daily life, understanding other s better and being resonable. 5) Spiritual retreat discovered that it make Thai elderly more acquaintances, to see more about the truth of their life, and accepting disappointment and loss.
The study results of Thai elderly extrinsic motivation factors for wellness tourism activities can be classified into 4 categories, including 1) Activities Attractiveness found that wellness tourism activities that makes both physically, mentally healthy and not easy to get sick. 2) Facilities discovered that refers to wellness tourism activities area have to be clean, spacious, located in a suitable area and easily accessible, there was standard equipment that are safe and not damage, food and beverage outlets, parking spaces, including tables and chairs as well as toilets. 3) Acitivities Safety found most of Thai elderly stated that wellness tourism activities were very safe because the guidance of instructors can prevent accidents and have hospital and health care center nearby area. However, some opinion thinks it's unsafe because there were not security officers around the activity area for preventing danger or accident while doing wellness tourism activities and the CCTV cameras are not installed. Finally, 4) Service Provider found that there were experienced experts to guide how to do the activities and there were staff who can solve problems immediately while doing wellness tourism activities.
From the finding of this study could be analyzed and transformed to be guidelines for developing wellness tourism activities for Thai elderly. There must be concerns about wellness tourism activities development such as motivation construct, including intrinsic and extrinsic motivation factors of Thai elderly in wellness tourism activities. The result of this study will benefit to all relevant stakeholder are involved for wellness tourism activities including 1) Public sectors 2) Private sectors and 3) Educational Institutions can apply the results of this study as guidelines for developing wellness tourism activities or other forms of tourism in the future as well. |
Description: |
Master of Management (Integrated Tourism and Hospitality Management) (M.M.(Integrated Tourism and Hospitality Management)) |
Keyword(s): | การพัฒนาการท่องเที่ยวเชิงสุขภาวะ; ปัจจัยแรงจูงใจ; กิจกรรมผู้สูงอายุ
Wellness tourism development; Motivation; Elderly activities |
Type: | Thesis วิทยานิพนธ์ |
Language: | th |
Rights: | National Institute of Development Administration |
URI: | https://repository.nida.ac.th/handle/662723737/6079 |
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