ICO: Theses

Permanent URI for this collectionhttps://repository.nida.ac.th/handle/662723737/60

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Creation and development of an intercultural corporate culture
Hippler, Franziska; Sid Suntrayuth (National Institute of Development Administration, 2014)
A number of literatures had identified positive influences of corporate culture on the organizational success. The main objective of this study is to examine how intercultural corporate culture evolves within the organization. The paper analyzes how the corporate culture is communicated, as well as the influencing factors of the corporate culture, the corporate activities which said to shape the corporate culture and what role do intercultural differences play in the corporate culture. Qualitative methods were employed in order to obtain rescarch data from series of in-depth interviews conducted with managers from a number of international companies. This study offers advantages and guidelines for managers and allows them to understand more about intercultural corporate culture and thus utilize corporate culture as the mean for organizational success. The result of the study highlights the significance of corporate culture and its crucial roles in organizational success.
The impact of cultural differences on business decision-making of prospective managers : a comparative study of Germany and Thailand
Ahnert, Anna; Sid Suntrayuth (National Institute of Development Administration, 2014)
The internationalization of the world business brings managers and companies from different countries and cultures together. Hence, the importance of intercultural competences of employees and managers grows significantly. Based on this fact, the paper picks up cultural differences of Thailand and Germany by using Hofstede’s cultural dimension theory and illuminates different ways of decision-making. The research examines how business decision takes place and whether and how cultural aspects influence business decision-making of prospective managers among the two countries. Multiple regression analysis was used in order to provide a better understanding of how business decisions are made along with cultural influences among prospective managers from Germany and Thailand. As a result, the German as well as the Thai prospective manager seem to decide mostly rational, but combine their rationality with non-rational decision-making approaches. In addition to that, the cultural impact on decision-making was not as strong as it could have been expected due to Hofstede’s differing outcome of both cultures. Further, this paper provides some recommendations for practitioners in enabling them to cope with cultural differences in business decision-making within different cultural contexts and to be sustainable successful in business.
A management perspective on professional Chinese training in the mining industry of Thailand
Zhang, Yingxue; Lee, Yu-Hsiu (National Institute of Development Administration, 2017)
There is a lack of previous studies on professional Chinese training, particularly in the Kingdom of Thailand. Drawing from the perspective of management, the present thesis aims to explore the field of professional Chinese (content-based Chinese language teaching and learning for career purposes) in the mining industry of Thailand. Data are gathered from an ethnography of a mining company in the Southern Thailand. Results reveal that 1) organization, 2) control, 3) planning, 4) leadership and 5) training (language training is the point of focus) are in a circulatory system. The study concludes that professional language training is a must for present-day management with regards to a wide range of industries.
The perception of Myanmar development on its return migrants: implications for burmese migrants in Thailand
Thet, Mya Mya; Piriya Pholphirul (National Institute of Development Administration, 2015)
Recent development in Myanmar has created stronger pull factors on emigrant Burmese workers to return to their motherland. Using a survey of 433 Burmese migrants in Thailand as a case study, this paper examines the impact of Myanmar’s development on the probability of the return of Burmese migrants to Myanmar from Thailand. Development factors such as more foreign direct investment, deregulation, and improvement of public services will encourage Burmese migrant workers to return home. Additionally, in terms of economic development, better job opportunities and political stability are also major pull factors for return migration. The main policy implication of these findings is that the chances that Burmese migrant workers will return home are high if investment opportunities followed by job availability and adequate wages can be found in Myanmar. Myanmar and Thailand should implement education programs set up by the Thai government and facilitate Burmese migrants’ children’s access to these programs as well as protecting migrants’ rights during the period of structural adjustment in Thailand.
Customer purchase intention toward new energy passenger vehicles: a case of China
Yuan, Aoxue; Aweewan Panyagometh (National Institute of Development Administration, 2017)
From 2009 to 2015, the sales of new energy passenger vehicles in China rapidly surged from 319 to 206,793 units, which recorded an increasing popularity of new energy vehicles. This study aims to investigate the effects of customer perceived value (price value, quality value, emotional value and social value), government policy and environmental consciousness on customer purchase intention toward new energy passenger vehicles in China. This study also intends to give suggestions to promote the new energy vehicle market as well as to increase the number of users. The data were collected using the snowball sampling and convenience samplingwith317 respondents from China and analyzed using ordinary least squares regression. The results demonstrated that customer purchase intention toward new energy passenger vehicles had a significantly positive relationship with price value, environmental consciousness, quality value and emotional value. Furthermore, the results proved that customer purchase intention did not have a significantly positive relationship with social value and government policy. Accordingly, the following suggestions were proposed: the Chinese government should support the technology research and development of vehicle manufacturers to reduce production costs and providea lower price for the new energy passenger vehicle; all kinds of media, environmental protection organizations, local communities, and the Chinese government should strengthen the promotion of environmental protection knowledge to increase customers’ environmental consciousness; vehicle manufacturers should devote more efforts to ensure the quality of the new energy passenger vehicle and the Chinese government should establish stringent production standards and quality inspection system; vehicle manufacturers should provide customers with more chances to test driving to give customers direct and true emotional feelings about driving the new energy passenger vehicle.
An analysis of motivations and behaviors of Thailand inbound tourists from China
Meidan, Liu; Udomsak Seenprachawong (National Institute of Development Administration, 2022)
The COVID-19 pandemic has caused a heavy blow to Thailand's economy, particularly the tourism industry. Although Thailand has lifted almost all entry controls, there is still a long road to tourism recovery. As the largest source market before the pandemic, China has reduced its quarantine length and the times of COVID tests prior to boarding and granted permission to operate Thai flights between the countries. Therefore, Thailand is upbeat about Chinese tourist arrivals. Thailand needed to learn more about the Chinese so that the challenges and opportunities could be identified by analyzing the motivations and behaviors of Chinese inbound tourists. This study used a questionnaire survey to collect 384 valid samples, and the study processed the data with descriptive analysis, factor analysis, and correlation analysis. The results presented three push factors (relaxation, novel experience, and companionship) and three pull factors (humanistic resources, social environment, and natural resources), and relationships among motivations, behaviors, and satisfaction. The recommendations in this study will make Thailand become a preferred destination for Chinese tourists to visit, which will accelerate the recovery of tourism.
Social media addiction and depression in high school teenagers: the role of family and peer attachment
Madkhan, Farah; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2020)
This research examines the influence of social media addiction on depression in teenagers who are high school students in Thailand. The study also investigates the role of parental attachment and peer attachment on social media social media addiction. Questionnaire survey data were collected from 1000 Thai high school student in two public high schools located in the Uttaradit province. Partial least squares structural equation modeling was used for data analysis. First, the analysis found significant support about the positive effect of social media addiction on depression. This means that the teenagers who are addicted to social media are more prone to experience depression. Secondly, the analysis found that parental attachment and peer attachment negatively affect social media addiction. This mean that the teenagers who have good relationship with parent and peer are less prone to be addicted to social media.
The contribution of managerial ties to international learning capability and export performance : evidence from Thai exporters
Nithi Plangsriskul; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2016)
This study empirically investigates the role of managerial ties that facilitates the acquisition of international learning capability, which consequently benefits export performance. Social capital theory and resource-based view of firm are used as the main theoretical framework for hypotheses development. A survey data were collected from 124 export firms in Thailand. The data were analyzed using partial least square regression analysis. The results suggest positive relationship between managerial ties and the international learning capability, which in turn, positively associated with the export performance of the sample firms. The results also support the positive and direct association between managerial ties and export performance. The overall results imply that Thai export firms may be able to increase their international learning capability which is crucial to improve their export performance by cultivating the benefits from their social capital.
Policy transfer in Thailand : case study of Bangkok World Book Capital
Surasak Jotaworn; Sid Suntrayuth (National Institute of Development Administration, 2015)
This thesis describes the concept of policy transfer network approach by using the World Book Capital Project of UNESCO. It aims to describe the World Book Capital project that transferred to Thailand and to compare with other cities as a lens for understanding the accomplishment situation to become World Book Capital. In addition, this thesis also analyzed the appropriate of policy transfer network approach that use to describe consequence and in-depth information
The effect of change in output and inflation on nominal interest rate during the global financial crisis in the Eurozone, the United States, and Thailand and their differences
Lacko, Radovan; Vesarach Aumeboonsuke (National Institute of Development Administration, 2015)
This study focuses on the consequences of the global financial crisis as changes in output and inflation. By researching the effects of these changes, which are the main factors influencing monetary policy, on nominal interest rate, it is important to find out which of these two factors are more important when it comes to the Eurozone and to compare it with the Unites States’ and Thailand’s monetary policy. The paper will focus on comparing the effects of these two variables on nominal interest rate before the crisis and during the global financial crisis. Subsequently, the important part in the paper is the impact of the global financial crisis on changes in the intra-regional and extra-regional trade and FDI flow in ASEAN. According to the results, I will try to prove that the effect of the global financial crisis on Thailand’s monetary policy and the economy of the ASEAN countries is much different and lower compared to the Eurozone and the U.S.
Contribution of social media use at work to social capital and knowledges sharing : a comparison between Chinese and Thai employees
Mei, Ying; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2016)
Efficient knowledge sharing behavior within enterprises plays a key role in increasing organizations’ competitive strength and productivity. Social media is a way that provides a broader knowledge sharing platform for organizations. However, different culture backgrounds may affect employees’ attitude towards knowledge sharing. This research aims to explore how social media use at work affects knowledge sharing behavior under the cross culture values between Thai and Chinese employees. Social capital was introduced as mediating effects, indicated by trust, social networking and shared language. Convenient sampling was employed to collect data from Chinese multinational corporations, 198 Chinese and 155 Thai employees participated in this study, partial least square regression was used for analyzing. After analyzing the mixed data of the two countries, positive relationship between social media use at work and all mediating variables were discovered, further, these mediating variables were all positively related to knowledge sharing, the direct relationships between social media use at work and knowledge sharing was not found. Subdividing to the two countries, the results are not so consistent with what the study assumed. This research provides practical significance for multinational corporations on developing diversification knowledge sharing strategy based on multiculturalism context.
The factors explaining user's attitudes toward internet advertising in social media: a cross-cultural comparative study between Chinese users and Thai users
Cai, Juanjuan; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2016)
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Factors influencing information technology adoption in chinese retailing pharmacy sector: a case study from Huaian city, China
Zhang, Su; Chih-cheng Fang (National Institute of Development Administration, 2018)
In modern society, information technology plays an important role in the field of health care. This study first explored the UTAUT (Unified Theory Acceptance and Use of Technology) to study Chinese Retailing Pharmacy Sector’s IT adoption in new mandatory context. By constructing research model Pharmacy-UTAUT, the author tried to find out the core factors influencing IT adoption, the moderators affecting the strength of relationships between variables and the new model’s explanatory power. Pharmacy-UTAUT incorporates two constructs (attitude and habit) and two moderators (pharmacy type and pharmacy professional level). Data collection was conducted in Huaian, a random sample of 420 retail pharmacies were selected from a total of 1,878 retail pharmacies. Based on 377 valid sample data, the author constructed initial measurement model and structure model. During the model testing and modifying stage, three constructs: habit, actual use, and facilitating conditions were removed, and the construct social influence was subdivided into industry support and government policy. The final results showed that (1) attitude, performance expectancy, effort expectancy and social influence were the core factors influencing China pharmacy’s IT behavioral intention, (2) age, gender, pharmacy type and pharmacy professional level are the moderators affecting the strength of relationships between partial variables in Pharmacy-UTAUT, (3) the final structure model explains about 75 percent of variance in behavioral intention to use IT. In addition, practical implication, managerial recommendations, limitations and future research are discussed.
The factors affecting the leadership performance of female managers in China's Taiwanese firms-the case of Huai' An, Jiangsu
Liu, Shuxian; Chih-cheng Fang (National Institute of Development Administration, 2018)
With the continuous development and progress in society and economy, the economic and cultural exchanges between Taiwan and mainland China have been continuously enhanced. Mainland Taiwan-funded enterprises have sprung and spread all over mainland China. Female executives in Taiwan-funded enterprises have gradually entered the public view. More women have taken managerial positions. However, how good is the leadership of female executives in mainland Taiwan-funded companies and what are the factors that influence the exertion of the leadership female supervisors ? This study attempted to identify the subjective and objective factors that hinder the leadership of female supervisors in Taiwan-funded enterprises, to ensure the normal development of female supervisor leadership, and to put forward suggestions accordingly. After literature review was done and analysis was completed , the factors affecting the leadership of female supervisors were summarized. Taiwan-funded enterprises are neither foreign-funded enterprises, nor rooted in the mainland, however, they hold traditional concepts as enterprises do in China. They also have the characteristics of market economy management as foreign-funded enterprises. With regard to the leadership of female supervisors in Taiwan-funded enterprises,the influencing factors are collated and summarized into three categories: personal factors, organizational factors, and cultural factors. The research offers a discussion on how to ensure the normal exertion of leadership of female supervisors in Taiwan-funded enterprises. A proposal was made in order to promote the development of Taiwan-funded enterprises, to provide better growth opportunity and platform female executives, improve the core competitiveness of Taiwan-funded enterprises, and promote healthy and orderly development of Taiwan-funded enterprises in mainland China. A questionnaire was used to conduct an empirical study on conceptual models. A total of 700 Taiwan-funded enterprises in the High-tech Development Zone of Huai'an City, Jiangsu Province, China, was selected as respondents. A total of 650 questionnaires was recovered, and SPSS 20 and AMOS 23 were used for statistical analysis. Data reliability and validity, variance and other analysis methods used and second-order factor analysis and hypotheses testing were done. The following findings were drawn: The leadership of female supervisors in Taiwan-funded enterprises in mainland China is affected by personal factors. Among them are gender, age, length of work participation, education level, and business type.These factors have a significant impact on their leadership. Organizational factors such as internal relationships, person-organizational fit, procedural rules, and organizational growth opportunity have a significant positive impact on the leadership of female Taiwanese enterprises in mainland China. The influence of cultural factors is also insignificant. Therefore, enterprises must pay attention to whether the system of the corporate organization is sound and whether the cultural atmosphere is grounded. When selecting people for employment, personal factors should be included in the scope of consideration. For female supervisors with long working years and high academic qualifications, the use of management positions should be strengthened. Women also need to make full use of their own dominant personal conditions when they are in charge. The conclusion arrived at this research provides a theoretical basis for other similar companies in the use and management of female supervisors and has certain reference and reference significance. Key words: Taiwan-funded enterprises in Mainland China; Female supervisor Leadership; Female manager; Taiwanese firm, Second order factor analysis
Exploring factors that influence entrepreneurship of overseas Chinese students: a case study from Thailand
Mao, Xiaoxuan; Lee, Yu-Hsiu (National Institute of Development Administration, 2018)
With the influence of the “The Belt and Road” international environmental trend，The number of Chinese students studying in Thailand is increasing. The behavior of these students is bound to affect the development of countries. So what is the entrepreneurial situation of these students? In this thesis the author first expounds the definition of "entrepreneurship"， research and development of "entrepreneurship" in Chinese and foreign academic circles，and the research of factors influencing college students' entrepreneurship. Then analyze the market situation of the entrepreneurial environment, Integrated theoretical models of past research, Constructed a theoretical model of entrepreneurial influence factors. On this basis and conducted with 342 Chinese students studying in university of Thailand，Use the questionnaire data were classified and processed, and the reliability and validity were analyzed statistically using SPSS software, ensuring the reliability of the data. Continue to analyze deeply, using the depth interview method, and focusing on three cases to analyze the study of Thailand from the qualitative perspective. Finally, summed up some factors that the influence entrepreneurship of overseas Chinese students, Targeting results make some personal suggestions for personal、school、Society、government and Study agent，help for Increase entrepreneurship.
The role of interest rate in attracting FDI : a study on the Asean 5 economy
Siddiqui, Hira Aijaz; Vesarach Aumeboonsuke (National Institute of Development Administration, 2014)
This paper is concerned with the foreign direct investment (FDI) inflow and its determinant in ASEAN 5. The analysis is based on the data over the years 1986 to 2012 using the Vector Auto Regression (VAR) Technique. The objective was to analyze the relationship of (FDI) inflow and interest rates (IR). The findings suggest that the interest rates of Thailand, Indonesia, and Malaysia have a negative relation with foreign direct investment (FDI) inflow. No evidence was found that interest rates play any role in attracting the FDI inflow for Singapore and Malaysia. On the other hand, Thailand and Indonesia have a bi-directional relationship between interest rates and FDI inflow
Engagement 2.0 - could enterprise 2.0 really improve the work engagement of your employees?
Keim, Benjamin; Sid Suntrayuth (National Institute of Development Administration, 2014)
In the last years a new internet technology called Web 2.0 has changed the milieu of internal communication in many organizations and has given rise to what professionals in business context refers to as Enterprise 2.0. This tool has offered different benefits to organizational communication such as employee collaboration and knowledge sharing. However, while these aforementioned advantages have already been thoroughly investigated and practically tested, it is hard to neglect the view that due to the dynamic developments of organizational communication brought about by the use of Enterprise 2.0, there may be still different angles which remained unexplored or at the least inadequately investigated.
The effects of dimensions of social media quality on user satisfaction: a cross-cultural comparison of Thai and Chinese users
Wang, Jing; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2017)
This study was designed to investigate the influence of dimensions of social media quality (system, information, and service) on user satisfaction. Moreover, this study compared the cross-cultural results of these dimensions using data collected from 220 Chinese and 201 Thai social media users. Partial least squares regression was used to analyze the data. The analysis indicated that system, information, and service quality all were related positively to user satisfaction with social media both in Thai and Chinese people. This study provides implications for ways for social media developers to enhance the quality dimensions of social media both in China and Thailand.
The elderly problems and policies in China: a comparison with Japan
Liu, Yue; Aweewan Panyagometh (National Institute of Development Administration, 2017)
This research was conducted qualitatively through review, analysis, and comparison of Chinese and Japanese policies regarding elderly policy. The methodology used in this study was literature analysis. Data on elderly population were collected from World Bank website and elderly policy documents were from a government website. The study aimed to (1) find out about the aging problem in China, (2) compare the policies on the elderly in China and Japan, and (3) provide policy recommendations for the Chinese government. The results showed that China has three main aging problems: (1) an increasing of demand for medical treatment, (2) the empty-nest family problem, and (3) increasing pressure on long-term nursing services. Many elderly policies have long been implemented but are not efficient. Japan was selected to do a comparison because Japan is a super-aged country and it has good experience to cope with aging problems. Through combining the situation of China, the Chinese government should create the way which pay attention to the improvement of policies for the elderly and implement target measures for all levels of aging.

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