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Recent Submissions

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    A STUDY OF TEACHING QUALITY EVALUATION SYSTEMOF THAI LANGUAGE MAJOR IN UNDERGRAD LEVEL IN REGULAR HIGHER EDUCATIONAL INSTITUTIONS: YUNNAN PROVINCE AS AN EXAMPLE  

    Lu Gan; Lu Gan; Chih Hung Chen; Chih Hung Chen; National Institute of Development Administration. International College,; Chih Hung Chen; Chih Hung Chen (National Institute of Development Administration, 13/8/2021)

    There is a scarcity of literature on evaluation – particularly in the field of language teaching and learning and educational evaluation – that addresses the quality evaluation system of undergraduate-level Thai-language teaching programs in the context of mainland China. Therefore, this study aims to fill this research gap by proposing an evaluation design including evaluation concepts, guiding principles, and required information to underpin a more effective evaluation system for the undergraduate-level Thai language program. Based on the eva...
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    Legal Issues in the Collection and Retention of the Prisoner's DNA in Thailand 

    Nantaphak Bunnag; นันทภัค บุนนาค; Tanatthep Tianprasit; ธนัทเทพ เธียรประสิทธิ์; National Institute of Development Administration. The Graduate School of Law; Tanatthep Tianprasit; ธนัทเทพ เธียรประสิทธิ์ (National Institute of Development Administration, 7/1/2022)

    This Thesis aimed to studying the general information of Deoxyribonucleic Acid (DNA), relevant theories and literature regarding the collection and retention of the prisoner's DNA in Thailand, laws and regulations about the permission of DNA sample and DNA profile, related government agencies monitoring DNA national database. In this research, foreign laws and practical guidelines are applicable and analytically compared to Thailand concerning DNA issues. This comparison proposes to find the possible way of issuing or amending more covering and...
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    Legal Problems Condominium Management 

    Thanakrit Thaimee; ธนกฤต ไทยมี; Kiarttiphorn Umpai; เกียรติพร อำไพ; National Institute of Development Administration. The Graduate School of Law; Kiarttiphorn Umpai; เกียรติพร อำไพ (National Institute of Development Administration, 7/1/2022)

    A condominium juristic person can be established by virtue of the Condominium Act B.E. 2522. The Act stipulates that a condominium juristic person must have a condominium juristic person manager who can be either a natural person or a juristic person. In the case where juristic person manager is a juristic person, such juristic person shall appoint a natural person to act on behalf of the juristic person as the manager. The law stipulates that the condominium juristic person has a representative for the management and shows its intent on behalf...
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    THE DEVELOPMENT  OF STRUCTURAL EQUATION MODEL OF COMMUNICATION  OF NETWORK AFFILIATES FOR PROMOTING THE ELDERLY'S WELL-BEING BY DIGITAL TECHNOLOGY 

    Thunyawan Kaeochada; ธัญวรรณ แก้วชะฎา; Patchanee Cheyjunya; พัชนี เชยจรรยา; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Patchanee Cheyjunya; พัชนี เชยจรรยา (National Institute of Development Administration, 7/1/2022)

    The research is aimed to study the communication process of the network affiliates in applying digital technologies for enhancing the elderly’s well-being, explore factors that influenced the elderly's well-being behaviors by the use of digital technologies, and develop a structural equation model of factors influencing the enhancement of the elderly’s well-being behaviors by the use of digital technologies. The study is mixed-method research, comprising both qualitative and quantitative research. For qualitative research, data were collected ...
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    Exposure and Attitude of Middle-Income Investors Toward Mutual Fund Investment Media and Content 

    Panatchakorn Lieosakul; พนัชกร เลียวสกุล; Warat Karuchit; วรัชญ์ ครุจิต; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Warat Karuchit; วรัชญ์ ครุจิต (National Institute of Development Administration, 7/1/2022)

    Encouraging people to save money by investing in mutual funds can help improve people’s quality of life and be a major driving force for economic growth and development. Moreover, in the digital age, investors’ self-information-seeking and management behaviours have spurred the growth of online media for financial and investment information. Due to the important role of mutual fund investment communication, this research aims to study the exposure and attitudes of middle-income investors towards mutual fund investment media and contents to guid...
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    Political Marketing of The Future Forward Party through Social Media 

    Supphasan Phornprapha; ศุภสัณห์ พรประภา; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ (National Institute of Development Administration, 7/1/2022)

    A study of Political Marketing Communication Strategy through Social Media of the Future Forward Party is to study the content characteristics, formation, and strategies of the Future Forward Party through social media during the party establishment until the last day of elections on March 23, 2019. Based on the analysis of the social media content of the Future Forward Party top three followers from all the party's social media platforms following the Future Forward Party's social media candidate: Thanathorn's Jungrungreangkit Facebook fan pag...
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    THE SPATIAL CONSTRUCTION, REPRESENTATION OF THE 21ST CENTURY WOMEN, AND THAI WOMEN’S DECODING VIA HOLLYWOOD FILMS 

    Jeenatchaya Jeepanatthikarn; จีณัฐชะญา จีปณัฐิกาญจน์; Jitraporn Sudhivoraseth; จิตราภรณ์ สุทธิวรเศรษฐ์; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Jitraporn Sudhivoraseth; จิตราภรณ์ สุทธิวรเศรษฐ์ (National Institute of Development Administration, 7/1/2022)

    This study has three main objectives: (1) To study the construction of the 21st-century women's space through Hollywood film narration, (2) analyze the representation of femininity in the 21st century appearing in Hollywood films, and (3) analyze Thai female viewers’ decoding of the meaning of femininity in the 21st century transmitted through Hollywood films. Content analysis was conducted on 12 Hollywood films screened during 2001-2017, namely Legally Blonde, Charlie’s Angels: Full Throttle, Million Dollar Baby, The Devil Wears Prada, Wanted,...
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    THE DRIVING OF SELF-REGULATORY MECHANISMS OF THE ADVERTISING PROFESSION IN THAILAND 

    Nichakhun Tuwaphalangkun; นิชคุณ ตุวพลางกูร; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ (National Institute of Development Administration, 7/1/2022)

    The research is aimed 1) to study the driving of self-regulatory mechanisms of the advertising profession in successful countries, 2) to explore the driving of self-regulatory mechanisms of the advertising profession in Thailand, and 3) to examine guidelines for solving problems and obstacles for the driving of self-regulatory mechanisms of the advertising profession in Thailand. The study was divided into two parts: Part 1: The study on the driving of self-regulatory mechanisms of the advertising profession in successful countries was conduct...
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    ROLES OF DIGITAL MEDIA, FACTORS AFFECTING CYBERBULLYING BEHAVIORS AMONG THAI YOUTHS, AND PREVENTIVE AND CORRECTIVE APPROACHES 

    Napawan Archaphet; นภาวรรณ อาชาเพ็ชร; Warat Karuchit; วรัชญ์ ครุจิต; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Warat Karuchit; วรัชญ์ ครุจิต (National Institute of Development Administration, 7/1/2022)

    The study is mixed methods research, comprising both quantitative and qualitative research, aimed to study 1) the characteristics of Thai youths risky for cyberbullying and being cyberbullied, 2) cyberbullying behaviors of Thai youths, 3) media, psychological, and social factors influencing cyberbullying of Thai youths, 4) roles of digital media on cyberbullying of Thai youths, and 5) preventive and corrective approaches or guidelines to deal with cyberbullying among Thai youths. The questionnaires were collected from 400 youths aged 13-18 year...
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    THE FLOW OF INFORMATION THROUGH SOCIAL MEDIA: A CASE STUDY OF THE PEOPLE'S DEMOCRATIC REFORM COMMITTEE (PDRC) MOVEMENT FROM 2013-2014 

    Ratana Maknantaphisit; รัตนา เมฆนันทไพศิฐ; Yubol Benjarongkij; ยุบล เบ็ญจรงค์กิจ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Yubol Benjarongkij; ยุบล เบ็ญจรงค์กิจ (National Institute of Development Administration, 7/1/2022)

    This qualitative research aims to study the flow of political information through social media based on the PDRC movement of 2013-14 in the areas of: 1) The flow of information through social media during the movement; 2) Creation of an online public sphere to support the movement; and 3) The roles and reliability of the information flowing through social media. A content analysis was used to analyze both social-media content and transcriptions from in-depth interviews with communicators of both traditional and new media. Information regarding...
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    THE CAUSAL MODEL DEVELOPMENT OF FACTORS AFFECTING LOCALISM MEDIATING TOWARDPUBLIC PARTICIPATION IN ​CULTURAL HERITAGE TOURISMAROUND SI-THEP ANCIENT, PHETCHABUN PROVINCE 

    TIWAWAN SIRICHAROEN KANHA; ทิวาวรรณ ศิริเจริญ กันหา; Sangkae Punyasiri; แสงแข บุญศิริ; National Institute of Development Administration. The Graduate School of Tourism Management; Sangkae Punyasiri; แสงแข บุญศิริ (National Institute of Development Administration, 7/1/2022)

    Built on a review of relevant theories and literatures for the study employed a quantitative research method and the infinity to collect the field data in five communities are surrounding the Si- thep ancient including Ban Lak Muang community, Si-Thep Noi community, Bung Na Chan community, Natakudpattana community, and Sa Prue community. The sample size was determined by probability sample techniques of Quota sample and utilized questionnaire were distributed to 510 household by simple random sampling using lottery method conducted from of hous...
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    THE CAUSAL RELATIONSHIP OF SPA EXPERIENCE MANAGEMENT, SPA SERVICE QUALITY MANAGEMENT AND CUSTOMER SATISFACTION INFLUENCING ON CUSTOMER LOYALTY OF DAY SPAS IN BANGKOK, THAILAND 

    Piyachat Puangniyom; ปิยะฉัตร ปวงนิยม; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง; National Institute of Development Administration. The Graduate School of Tourism Management; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง (National Institute of Development Administration, 7/1/2022)

    This research attempts to propose and examine a theoretical conceptual model that investigates the causal relationships between spa experience management, spa service quality management influencing on spa customer satisfaction towards spa customer loyalty in the context of day spas established in Bangkok, Thailand. The research objectives are 1) Measuring the effectiveness level of spa experience management in day spas in Bangkok 2) Evaluating the level of spa service quality management provided by day spas in Bangkok among spa customers 3) Ass...
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    THE INTERNATIONAL MARATHONS BRANDING CREATION MODEL OF THAILAND  

    Khwanruethai Krongyut; ขวัญฤทัย ครองยุติ; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง; National Institute of Development Administration. The Graduate School of Tourism Management; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง (National Institute of Development Administration, 7/1/2022)

    The purpose of this research were to 1) analyze the branding creation processes and the projected brands of the international marathon events, 2) evaluate the perceived brand image of the international marathon events, 3) evaluate the effectiveness of branding strategies of the international marathon events, and 4) propose the international marathons branding creation model of Thailand. Mixed methodology was employed in this study. Researcher gathered 400 sets of questionnaires from runner who participate in Khon Kaen international marathon, Ch...
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    ATTRIBUTES OF CREATIVE TOURISM VALUE PROPOSITION AND GUIDELINE FOR THE LOWER NORTH EASTERN PROVINCE GROUP 2  

    JAKAWAN WONGMANEE; จักรวาล วงศ์มณี; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์; National Institute of Development Administration. The Graduate School of Tourism Management; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 7/1/2022)

    The purpose of this study were 1) to identify the measurement of creative tourists, 2) to construct the creative tourism value proposition from creative tourist’ perspective, 3) to analyze the differences of value proposition among creative tourist segments, 4) to assess destination capability in responding to value proposition of creative tourism, and 5) to develop a guideline for developing creative tourism product, activities, and destination to the Lower Northeastern Provinces Group 2.  Mixed methods research was used in this study. Questio...
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    THE CAUSAL MODEL OF THE INFLUENCE OF INTERNATIONAL MARATHON EVENT SERVICE QUALITY, PERCEIVED EVENT VALUE TOWARD ACTIVE SPORT TOURISTS' LOYALTY UNDER MEDIATING EFFECTS OF SATISFACTION 

    Tanawan Vorasingha; ธนวรรณ วรสิงห์; Sangkae Punyasiri; แสงแข บุญศิริ; National Institute of Development Administration. The Graduate School of Tourism Management; Sangkae Punyasiri; แสงแข บุญศิริ (National Institute of Development Administration, 7/1/2022)

    The purposes of this current study were to test the goodness of model fit of the structural equation modelling of event service quality, perceived event value, event satisfaction, and event loyalty among runners participating in the Khon Kaen International Marathon and examine directs and indirect effects between the constructs included in the structural equation model. Quantitative method research was adopted, and questionnaire served as a research instrument to collect the data from 571 marathon runners joining in the Khon Kaen International ...
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    SUSTAINABLE DEVELOPMENT OF JASMINE RICE INDUSTRY: THUNG KULA RONG HAI, THAILAND  

    Ittisak Jirapornvaree; อิทธิศักดิ์ จิราภรณ์วารี; Tawadchai Suppadit; ธวัชชัย ศุภดิษฐ์; National Institute of Development Administration. The Graduate School of Environmental Development Administration; Tawadchai Suppadit; ธวัชชัย ศุภดิษฐ์ (National Institute of Development Administration, 7/1/2022)

    Sustainable Development of Jasmine Rice Industry: Thung Kula Rong Hai, Thailand aimed to assess economic and environmental impacts from activities linked to jasmine rice supply chain for suggesting the guidelines for sustainable development of jasmine rice industry. Life Cycle Assessment (LCA) and Life Cycle Cost (LCC) were selected to apply in this study. Forty-nine farmers, five rice processors, and distributors were selected as samples in these studies. The CML-IA baseline v3.01 (e.g., Global Warming, Acidification, and Eutrophication.) were...
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    A DESIGN OF A JOURNAL ARTICLE SELECTION MODEL BASED ON ABSTRACT USING COMBINATION OF SCANNING AND SKIMMING TECHNIQUES 

    Nantapong Keandoungchun; Nantapong Keandoungchun; Nithinant Thammakoranonta; นิธินันท์ ธรรมากรนนท์; National Institute of Development Administration. School of Applied Statistics; Nithinant Thammakoranonta; นิธินันท์ ธรรมากรนนท์ (National Institute of Development Administration, 7/1/2022)

    Typically, an academic writing style for journals is complicated because those journals use complex vocabularies and sentences. It might be hard for students to read journal articles in detail and in short periods of time. Therefore, this research proposes a Journal Article Selection Model (JASM) based on article abstract using combination of scanning and skimming techniques. JASM aims for two objectives. Firstly, JASM aims to find out knowledge within journal articles in the form of multi-layer topic model, which is the hierarchy of topics and...
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    The development of data quality audit system 

    Sakda Loetpipatwanich; ศักดา เลิศพิพัฒน์วาณิชย์; Preecha Vichitthamaros; ปรีชา วิจิตรธรรมรส; National Institute of Development Administration. School of Applied Statistics; Preecha Vichitthamaros; ปรีชา วิจิตรธรรมรส (National Institute of Development Administration, 7/1/2022)

    There is much research in the last decade, but researchers have continued to study solutions to the problem of poor data quality but have not been able to deal with it. Due to the leap in information technology advancement causing the transition of the traditional data age to the age of Big Data where information comes from a variety of sources, various types, and there are enormous numbers. This change made data quality management more difficult and complex which cause a lot of labor and time. It also requires knowledge and understanding in ex...
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    A PAIRING-FREE IDENTITY-BASED CRYPTOSYSTEM 

    Poonsuk Ponpurmpoon; Poonsuk Ponpurmpoon; Ohm Sornil; โอม ศรนิล; National Institute of Development Administration. School of Applied Statistics; Ohm Sornil; โอม ศรนิล (National Institute of Development Administration, 7/1/2022)

    ID-based cryptosystems (IBCs) allow the use of publicly identifiable information in public encryption keys, which reduces the overhead of certificate management and eliminates the need for a certificate authority in the public-key infrastructure. Up to now, bilinear pairing technology is usually used in ID-based paradigms. However, it is expensive in computation time and is unsuitable for mobile networks. Over recent years, the evolution of mobile devices has seen them transformed from a voice communication device to a daily life information ce...
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    E-GOVERNMENT AND PUBLIC SERVICE TRANSFORMATION TOWARDS A NEW CIVIL SERVICE ARCHITECTURE OF NEPAL 

    Varun Amatya; Varun Amatya; Pairote Pathranarakul; ไพโรจน์ ภัทรนรากุล; National Institute of Development Administration. School of Public Administration; Pairote Pathranarakul; ไพโรจน์ ภัทรนรากุล (National Institute of Development Administration, 7/1/2022)

    Digital governance in Nepal and elsewhere is perceived with much expectation and with some hopes of quality service. People anticipate a more inclusive and democratic society in which they can expect door-to-door services at any time and from any location. The lack of a well-defined organizational structure, a limited monitoring system, and various socio-political perspectives have necessitated a study of (e)-government in public organizations. The goal of the study was to look at how information and communication technology-based governance ha...
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