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    ACCEPTANCE OF RECRUITING CHATBOTS: AN EMPIRICAL STUDY ON THE RECRUITERS' PERSPECTIVE 

    JUDITH DREBERT; JUDITH DREBERT; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; National Institute of Development Administration. International College,; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 7/1/2023)

    In economic history, there have always been changes and disruptions within market structures and established infrastructure. One eruptive technological development is the automation of business processes. Chatbots offer a way to automate processes in an interactive-laden way via dialogues with the human inquirer. The study at hand investigates factors influencing recruiter-sided chatbot acceptance within the recruiting process. The recruiting process step of candidate interviewing serves as a high-involvement use case for the target group of th...
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    RESEARCH ON SYNERGISTIC EFFECT OF MERGER AND ACQUISITION OF CEMENT INDUSTRY OF CHINA  

    ZHAO SUN; ZHAO SUN; Renliang Li; Renliang Li; National Institute of Development Administration. International College,; Renliang Li; Renliang Li (National Institute of Development Administration, 7/1/2023)

    At present, China's cement industry is facing severe overcapacity and supply-side structural reform, and corporate mergers and acquisitions are becoming more and more frequent. This paper takes the listed cement enterprises that have undergone merger and reorganization business in China in recent years as the research sample, Through the interview method to study the motivation of mergers and acquisitions in China's cement industry, analyze the performance of synergistic effects of different mergers and acquisitions, and explore the realization...
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    INFLUENCING FACTORS ON STUDENTS' BEHAVIOR OF CHOOSING CHINESE HIGHER VOCATIONAL COLLEGES —— BASED ON TPB THEORY AND PERSONAL VALUE ORIENTATION 

    YUYU KUANG; YUYU KUANG; Zhongwu Li; Zhongwu Li; National Institute of Development Administration. International College,; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 3/6/2023)

    Due to the adjustment of economic structure and the optimization and upgrading of industrial structure, the structure of talent demand in China has also undergone profound changes in the new period, which objectively requires China to accelerate the development of higher vocational education and train highly skilled talents. The sustainable development of higher vocational colleges meets the demand for technical skills talents in the market, and is also a great positive factor for the quality improvement of China's manufacturing industry. As th...
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    Guidelines for  Community Based Tourism Management approach: Case study of Ban Phai Hu Chang Community, Banglen, Nakhonpathom 

    Chotima Deeponpun; โชติมา ดีพลพันธ์; Sangkae Punyasiri; แสงแข บุญศิริ; National Institute of Development Administration. The Graduate School of Tourism Management; Sangkae Punyasiri; แสงแข บุญศิริ (National Institute of Development Administration, 7/1/2023)

    The objectives of the research entitled “Guidelines for Community Based Tourism Management approach: Case study of Ban Phai Hu Chang Community, Banglen, Nakhonpathom”, 1) to study tourists’ demographic characteristics that affect the tourist’s expectations and perceptions in Ban Phai Hu Chang Community, 2) to assess the potential of community-based Tourism Management at Ban Phai Hu Chang, 3) to propose guidelines for the development of community-based tourism in Ban Phai Hu Chang community. A mixed research method was used into this study. The ...
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    THAI YOUTH'S SOCIAL CREATIVE THINKING PROMOTION IN THAILAND 4.0 ERA 

    Yupawan Duanginta; ยุภาวรรณ ดวงอินตา; Renliang Li; Renliang Li; National Institute of Development Administration. Graduate School of Social Development and Management Strategy; Renliang Li; Renliang Li (National Institute of Development Administration, 7/1/2023)

    The purposes of this research were 1) to study the characteristics of Thai youths having social creative thinking in Thailand 4.0 era, 2) to study the approaches for enhancing Thai youths’ social creative thinking in Thailand 4.0 era, and 3) to synthesize the success factors in enhancing Thai youths’ social creative thinking in Thailand 4.0 era. Mixed method research, namely quantitative research and qualitative research, was employed for conducting this research.  The samples for the quantitative research were 720 students from Srinakharinwiro...
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    A Legal Issue of Electronic Bills of Exchange 

    Ratchanee Suksawat; รัชนี สุขสวัสดิ์; Wariya Lamlert; วริยา ล้ำเลิศ; National Institute of Development Administration. The Graduate School of Law; Wariya Lamlert; วริยา ล้ำเลิศ (National Institute of Development Administration, 12/8/2022)

    This Thesis targets at researching backgrounds and development of bill of exchange, its theories, rules of laws governing an Electronic Bill of Exchange and other concerned regulations in Thailand and overseas; and to conduct an analysis on, and a summary of, legal issues pertaining to the Electronic Bill of Exchange as well as to propose solutions thereto. From the research it is established that the Electronic Bill of Exchange is not a bill of exchange from a legal perspective of the Civil and Commercial Code, Book III, Title XXI, rather it ...
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    EFFECTIVE WASTE SORTING MANAGEMENT MODEL OF 105 AND 106 PLANT OPERATORS IN THAILAND 

    Maliwan Sukraksa; มะลิวัลย์ สุขรักษา; Tawadchai Suppadit; ธวัชชัย ศุภดิษฐ์; National Institute of Development Administration. The Graduate School of Environmental Development Administration; Tawadchai Suppadit; ธวัชชัย ศุภดิษฐ์ (National Institute of Development Administration, 7/1/2023)

    This research studied an effective performance management system in waste sorting of licensed waste sorting factories no. 105 and 106 in Thailand and the ways to solve pollution problems arising from waste sorting management affecting the environment. Research Data has been collected from documentary research approaches and qualitative research approaches.  The waste sorting management documents have been reviewed carefully together with an in-depth interview of key informants from relevant organizations and a questionnaire for opinions from di...
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    A STUDY OF APPROPRIATE ADMINISTRATION MODEL FOR ENVIRONMENTAL FUND INDUSTRIAL LIMESTONE MINING PROJECT 

    Kla Maneechote; กล้า มณีโชติ; Chutarat Chompunth; จุฑารัตน์ ชมพันธุ์; National Institute of Development Administration. The Graduate School of Environmental Development Administration; Chutarat Chompunth; จุฑารัตน์ ชมพันธุ์ (National Institute of Development Administration, 7/1/2023)

    The research aimed to study the situations, problems, and obstacles of the administration for environmental fund industrial limestone mining project and recommend appropriate administration model for environmental fund industrial limestone mining project.  The methodology consisted of literature review on the guideline of the use of funds and regulations, compilation of environmental funds for mining projects, collection of the structure of administration of mining funds totaled 41 funds already established, and participation in meetings to obs...
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    PUBLIC-PRIVATE PARTNERSHIP FOR LABOR PRODUCTION AND DEVELOPMENT BETWEEN VOCATIONAL COLLEGES AND THE INDUSTRIAL SECTOR 

    Siriprapa Promma; ศิริประภา พรหมมา; Montree Socatiyanurak; มนตรี โสคติยานุรักษ์; National Institute of Development Administration. School of Public Administration; Montree Socatiyanurak; มนตรี โสคติยานุรักษ์ (National Institute of Development Administration, 7/1/2023)

    The research Public-Private Partnerships for Labor Production and Development in Cooperating between Vocational Colleges and Industries has the following objectives: 1) to study the components of public-private partnership in labor production between vocational colleges and the industrial sector in accordance with the needs and 2) to analyze the relationship of public-private partnership in labor production between vocational colleges and the industrial sector in accordance with the needs. The research used a quantitative research methodology t...
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    THE RELATIONSHIP BETWEEN EMPLOYEE PERCEPTIONS ON TALENT MANAGEMENT AND THE INTENTION TO LEAVE THROUGH JOB SATISFACTION AND AFFECTIVE COMMITMENT BASED ON A HIGH PERFORMANCE AND POTENTIAL SYSTEM 

    Nuttaporn Jariyapanya; ณัฐาพร จริยะปัญญา; Boon-Anan Phinaitrup; บุญอนันต์ พินัยทรัพย์; National Institute of Development Administration. School of Public Administration; Boon-Anan Phinaitrup; บุญอนันต์ พินัยทรัพย์ (National Institute of Development Administration, 7/1/2023)

    The purpose of this research is: 1) to explain the relationships between talent management, job satisfaction, affective commitment, and the intention to leave among civil servants in HiPPS projects for the Thai public sector, 2) to develop a model of talent management affecting employees’ intention to leave an organization through job satisfaction and affective commitment, and 3) to develop policy recommendations for talent management in the Thai public sector. This research used a mixed method which includes quantitative and qualitative appro...
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    THE DEVELOPMENT OF THE COMPETENCY MODEL IN THE 21ST CENTURY TO SUPPORT EXTERNAL ASSESSORS’ WORK EFFICIENCIES IN THE VOCATIONAL EDUCATION SYSTEM OF THAILAND 

    Anyamanee Watthanarat; อัญมณี วัฒนรัตน์; Boon-Anan Phinaitrup; บุญอนันต์ พินัยทรัพย์; National Institute of Development Administration. School of Public Administration; Boon-Anan Phinaitrup; บุญอนันต์ พินัยทรัพย์ (National Institute of Development Administration, 7/1/2023)

    This research aims to develop a competency model for vocational external assessors in the 21st century that contributes to Thailand's vocational assessment efficiencies. A mixed method was employed to obtain data. The qualitative data were collected from the experts and external assessors using the Delphi technique and in-depth interviews, while the confirmatory factor analysis (CFA) was conducted to obtain the quantitative data through the use of the LISREL program. The synthesis results obtained from the Delphi technique in Phase 1 were used...
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    THE DETERMINANTS FOSTERING HORIZONTAL COLLABORATION PERFORMANCE IN THE GLOBAL NETWORK OF LOGISTICS SERVICE FIRMS: AN EMPIRICAL RESEARCH OF THE G7 LOGISTICS NETWORK 

    NGUYEN DUY QUANG; NGUYEN DUY QUANG; Tippawan Lorsuwannarat; ทิพวรรณ หล่อสุวรรณรัตน์; National Institute of Development Administration. School of Public Administration; Tippawan Lorsuwannarat; ทิพวรรณ หล่อสุวรรณรัตน์ (National Institute of Development Administration, 7/1/2023)

    In the paradigm of horizontal logistics collaboration, it is essential to achieve a conceptual model for collaboration between members in the global network of logistics service firms (third party logistics service providers) operated by a network administrative organization (NAO). The research objectives of the dissertation mainly comprise: first, to develop a conceptual model for collaboration performance in the global network of logistics service firms operated by NAO; second, to test the proposed model in the context of the G7 global logist...
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    Research for Development and Validation on Helping Behavior of Bystanders Scale in Junior High School Students 

    Chayanis Anusakulroj; ชญานิศ อนุสกุลโรจน์; Duchduen Bhanthumnavin; ดุจเดือน พันธุมนาวิน; National Institute of Development Administration. Graduate School of Social Development and Management Strategy; Duchduen Bhanthumnavin; ดุจเดือน พันธุมนาวิน (National Institute of Development Administration, 7/1/2023)

    This research aimed at constructing and validating helping behavior of bystanders scale (HBBC) in junior high school students. Two important scales were constructed namely, 1) emotional support behavior of bystander scale (ESBBS), and 2) informational support behavior of bystander scale (ISBBS). The statistical approaches were exploratory factor analysis, and confirmatory factor analysis and validation. The samples in this study were grade 7th and 8th students in four junior high schools.  Using multistage quota random sampling, the total samp...
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    RESEARCH ON THE RELATIONSHIP OFENTREPRENEURSHIP CURRICULUM ONCOLLEGE GRADUATES'ENTREPRENEURIALCOMPETENCE IN CHINA 

    JIANXIAN WANG; JIANXIAN WANG; Aweewan Panyagometh; อาวีวรรณ ปัญญาโกเมศ; National Institute of Development Administration. International College,; Aweewan Panyagometh; อาวีวรรณ ปัญญาโกเมศ (National Institute of Development Administration, 7/1/2023)

    Entrepreneurship education in Chinese universities started from the competition of business plans. Although it has been developed for more than 20 years, it is still dominated by the second class, and entrepreneurship education in the first class is seriously lacking. The main reason lies in the misunderstanding of entrepreneurship education in the field of higher education in China, which believes that entrepreneurship practical education can effectively improve the entrepreneurial competence of college students. Therefore, less attention is p...
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    AN ANALYSIS OF THE CAUSES OF PROFESSIONALDEVELOPMENT OF ELEMENTARY SCHOOLTEACHERS IN YUNNAN PROVINCE BYINVOLUTION 

    XIAOYUAN QIU; XIAOYUAN QIU; Zhongwu Li; Zhongwu Li; National Institute of Development Administration. International College,; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 7/1/2023)

    After the "double reduction" policy was implemented in Yunnan, it was not possible to completely achieve a balanced transition between the various stages of education within a short period of time, and the professional development of primary school teachers showed a clear appearance of "involution". The imbalance in management mechanisms leads to the involution of teachers' professional development motivation, the imbalance in incentive mechanisms leads to the involution of teachers' professional development quality, and the imbalance in evalua...
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    A RESEARCH ON INFLUENCING FACTORS OF COLLEGE STUDENTS' SATISFACTION UNDER THE FLIPPED CLASSROOM---BASED ON THE MEDIATING ROLE OF KNOWLEDGE SHARING AND THE MODERATING ROLE OF SELF-EFFICACY 

    XI TONG; XI TONG; Zhongwu Li; Zhongwu Li; National Institute of Development Administration. International College,; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 7/1/2023)

    Promoting the deep integration of information technology and education is the general direction problem to solve in the current education and teaching. Therefore, under the background of profound changes in the new form of education, a better mixed teaching organically combining online learning and offline face-to-face teaching has become a practical problem facing higher education in China today. As a model of the deep integration of information technology and learning theory, flipped classroom has become a hot spot in higher education reform ...
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    THE RELATIONSHIP BETWEEN ENTREPRENEURIAL ORIENTATION AND FIRM PERFORMANCE OF CHINESE SMES IN THAILAND 

    LIPING YANG; LIPING YANG; Vesarach Aumeboonsuke; เวสารัช เอื้อมบุญสุข; National Institute of Development Administration. International College,; Vesarach Aumeboonsuke; เวสารัช เอื้อมบุญสุข (National Institute of Development Administration, 7/1/2023)

    Due to the rapid spread of COVID-19, countries have formed a state of isolation and economic decline. As a result, trade and investment activities between countries continue to decrease, so the unknown elements of trade and investment activities are a growing trend, leading to an unfavorable situation. It also hampers Chinese enterprises from expanding overseas. However, Chinese enterprises still invest in Thailand during the epidemic. It is because the social environment of people in Thailand is relatively stable, and preferential policies for...
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    THE INFLUENCING FACTORS OF ENTERPRISE DIGITAL TRANSFORMATION ON THE PERSPECTIVE OF INNOVATION —— AN EMPIRICAL STUDY OF CHINESE PHARMACEUTICAL ENTERPRISES 

    XIAOWEN LUO; XIAOWEN LUO; Shun-Chi Yu; Shun-Chi Yu; National Institute of Development Administration. International College,; Shun-Chi Yu; Shun-Chi Yu (National Institute of Development Administration, 7/1/2023)

    Digital revolution has altered the business models of a number of industries. China’s pharmaceutical industry will be developed mostly via the digital transformation (DT) of pharmaceutical enterprises. Nevertheless, the current study on the digitization of Chinese pharmaceutical enterprises is deficient and trailing. Consequently, determining which key factors can influence the DT of pharmaceutical enterprises can support the government and enterprises in taking correct and effective steps to implement DT. The models of enterprise DT offered by...
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    THE INFLUENCE OF JOB INSECURITY ON KNOWLEDGE WORKERS' INNOVATIVE BEHAVIOR 

    YUAN LI; YUAN LI; Zhongwu Li; Zhongwu Li; National Institute of Development Administration. International College,; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 7/1/2023)

    Job insecurity reflects the desire and expectation of organizational managers for employees' exhibition of innovative behavior. Ubiquitous and inevitable, it has gradually become a common psychological problem. As a key driver of innovation, employee innovation depends heavily on knowledge workers, who are best able to spot problems and identify and capture opportunities. Based upon the transactional theory of stress and coping (TTSC), Attribution theory, this paper discusses the influencing mechanism of knowledge workers' job insecurity and in...
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    THE INFLUENCE OF LEARNING ENVIRONMENT AND LEARNING PRESSURE ON THE STUDENT DEVELOPMENT OF UNIVERSITY—BASED ON THE MEDIATING ROLE OF LEARNING ORIENTATION AND ENGAGEMENT 

    JIANYE SU; JIANYE SU; Zhongwu Li; Zhongwu Li; National Institute of Development Administration. International College,; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 7/1/2023)

    Chinese universities are undertaking educational and teaching reforms to create a better university learning environment and improve the quality of higher education. At the same time, the Ministry of Education is also asking universities to raise the academic challenges of university students, reasonably increase the difficulty of university courses, expand the depth of courses, and expand the selectivity of courses (in China, it is called "increase the burden") to improve the quality of teaching and promote the development of students. However...
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